The pressure of competition is constantly increasing all over the globe. It is vital that your company secures its competitive advantage. Global customers no longer accept excuses for half measures, misunderstandings or communication errors. Your corporate message needs to be distinct. However that path contains many pitfalls.
LINGUACHECK/MARKETCHECK offers you this advantage, providing vital international marketing information to enable you to take important strategic decisions. We validate marketing concepts and provide important market entry information.

The VALIDATION of MARKETING CONCEPTS in international markets. How appropriate is your brand name or strapline? Is it already in use? Can it be easily pronounced? Does it have any negative connotations? Is the design of your logo appropriate? Is the theme of your campaign culturally appropriate? What do the colours that you use say about your company? The consequences of an inappropriate brand name or strapline, for instance, can be catastrophic, resulting in serious damage to your corporate image, not to mention enormous costs.

LINGUACHECK provides this crucial qualitative research to validate your concepts. This enables you to concentrate on those concepts, which look likely to achieve success. Our research comes in the form of a short “disaster check” or a more comprehensive questionnaire and is performed by our network of local marketing experts. » LinguaCheck Services

MARKETCHECK.The client supplies his product or service with a description of its functional and emotional attributes plus market / badge status in its home market. The purpose of this service is to generate a decision (yes or no) to entry into a particular market. » MarketCheck Services